![]() ![]() ![]() ![]() The article’s second area explores the bleeding edge of crisis communication research and the potential implications for the practice. By focusing on the lines of research that are producing consistent evidence, the article classifies crisis into three basic frameworks for crisis managers: (1) timing, being the first to report the crisis is beneficial to the organization (2) victim focus, emphasizing the victim in public crisis messages, and (3) misinformation, the need to aggressively fight inaccurate information. The first area of this article specifies the evidence that has emerged within the realm of crisis communication research. Operational crises typically create some threat to public safety and/or stakeholder welfare while reputational crises are far less likely to produce the same level of public safety or stakeholder welfare concerns generated by an operational crisis. The majority of crises can be categorized as reputational or operational. The goal of the article is to highlight what researchers have found to be the most successful crisis communications practices. Crisis communication is an applied field that seeks to provide guidance for crisis managers in an attempt to limit the harm that crisis can inflict on stakeholders and the organization. This article summarizes the strongest evidence that has emerged from crisis communication research, a rapidly evolving practice area of scholarly research. The bleeding edge of crisis communication is driven by the crisis communicators who are faced with changing concerns such as the role of social media channels in crisis communication. It also identifies the bleeding edge of crisis communication research and the tentative findings that are emerging from it. The article provides guidance for crisis communicators by pointing out what researchers have found to be the most effective crisis communication practices. Timothy Coombs of the University of Central Florida provides guidance for crisis communicators by describing what researchers have found to be the most effective crisis communication practices, including contemporary concerns such as the role played by social media.ĭownload PDF: State of Crisis Communication: Evidence and the Bleeding EdgeĪbstract: This article attempts to summarize the strongest evidence that has emerged from crisis communication research, a rapidly evolving practice area of scholarly research. Use the ↓ Down key to select the link below.Dr.If none are selected, it will select the first link Use the ↑ Up key to select the link above.Use the Enter key to click on buttons or links.Use the Tab key to move to a button or link.Click on the "Rename" button and change the link name.Click and hold the link and move to new location in the list.Click on the "Close" button to save the change.Click on the "Delete" button to remove the link from the list.Click on the "Organize shortcuts" button.Click on the "X" button to close the panel.Click on the "Save" button to add the link to the list. ![]() Page name will display in the "Add this page" window, the name can be changed by highlighting the text and entering the desired name.Go to the desired page on the site, open the Weather shortcuts menu and click on the "Add to shortcuts" button.High 27.įorecast Forecast issued: 3:30 PM EDT Monday 1 August 2022 Detailed ForecastForecast issued: 3:30 PM EDT Monday 1 August 2022 Low 22.Ī mix of sun and cloud with 40 percent chance of showers. High 26.Ĭloudy periods with 40 percent chance of showers. Low 19.Ī mix of sun and cloud with 40 percent chance of showers. High 25.Ĭloudy periods with 30 percent chance of showers. Low 20.Ĭloudy with 60 percent chance of showers. High 30.Ĭloudy with 70 percent chance of showers. UV index 6 or high.Ī mix of sun and cloud with 30 percent chance of showers. Wind northwest 20 km/h becoming light in the morning. Becoming a mix of sun and cloud in the afternoon. Wind southwest 30 km/h gusting to 50 becoming light this evening. 60 percent chance of showers or drizzle this evening and after midnight. ![]()
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